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Record beef prices, but ranchers aren't cashing in

SHEPHERD, Mont. — Judging from the prices at supermarkets and restaurants, this would appear to be a lucrative moment for cattle ranchers like Steve Charter.

America is consuming more beef than ever, while prices have climbed by one-fifth over the past year — a primary driver for the growing alarm over inflation.

But somewhere between American dinner plates and his 8,000-acre ranch in Montana, Mr. Charter’s share of the $66 billion beef cattle industry has gone missing.

A third-generation cattle rancher, Mr. Charter, 69, has long imagined his six grandchildren continuing his way of life. But with no profits in five years, he is pondering the fate that has befallen more than a half-million other American ranchers in recent decades: selling off his herd.

“We are contemplating getting out,” Mr. Charter said. “We are not getting our share of the consumer dollars.”

The distress of American cattle ranchers represents the underside of the staggering winnings harvested by the conglomerates that dominate the meatpacking industry — Tyson Foods and Cargill, plus a pair of companies controlled by Brazilian corporate owners, National Beef Packing Co. and JBS.

Since the 1980s, the four largest meatpackers have used a wave of mergers to increase their share of the market from 36% to 85%, according to the U.S. Department of Agriculture.

Their dominance has allowed them to extinguish competition and dictate prices, exploiting how federal authorities have weakened the enforcement of laws enacted a century ago to tame the excesses of the robber barons, say antitrust experts and advocates for ranchers.

One landmark piece of legislation, the Packers & Stockyards Act of 1921, was adopted by Congress to “safeguard farmers and ranchers” — among other market participants — from “unjustly discriminatory and monopolistic practices.”

Today’s record high beef prices are most directly reflective of scarce stocks, another manifestation of the Great Supply Chain Disruption accompanying the pandemic. The initial spread of the coronavirus swept through slaughterhouses, killing scores of workers, sickening thousands and halting production. That caused shortages of beef.

But the shock landed atop decades of takeovers that closed slaughterhouses. The basic laws of economics suggest what happens when the packers cut their capacity to process beef: The supply is reduced, increasing consumer prices. Fewer slaughterhouses limits the demand for live cattle, lowering prices paid to ranchers for their animals — an advantage for the packers.

“Their goal is to control the market so that they can control the price,” said Marion Nestle, a professor of food studies and public health at New York University. “The pandemic exposed the consequences of the consolidation of the meat industry.”

The packers — confronting a push from the Biden administration to revive antitrust enforcement — maintain the attention on consolidation is misguided.

JBS, the largest meatpacker in the United States, declined to discuss the impact of consolidation on the market, instead referring questions to a Washington lobbying organization, the North American Meat Institute.

“Concentration has nothing to do with price,” said a spokesperson for the organization, Sarah Little. “The cattle and beef markets are dynamic.”

But ranchers complain that the game is rigged.

They generally raise calves, allowing them to roam across grassland until they are big enough to be sold to so-called feed lots that administer grains to bring them to slaughtering weight. The feed lots — the largest concentrated in Texas, Nebraska, Kansas and Colorado — then sell their animals to the packers.

Because the feed lots face relentless pressure from the packers for lower prices, they demand cut-rate terms from the ranchers.

“A lot of people don’t understand how trapped ranchers are in this really broken system,” said Jeanie Alderson, whose family has run cattle in southeastern Montana for more than a century. “We don’t have a market.”

Billions for meatpackers

Many of the cattle raised in Montana are eventually hauled to slaughterhouses run by JBS.

The brothers who control the enterprise, Wesley and Joesley Batista, possess a fortune estimated by Bloomberg News at $5.8 billion. Four years ago, they went to prison after pleading guilty to participation in a Brazilian bribery ring that secured loans from government-owned banks. (They have since been released.) A $20 billion international acquisition spree put JBS in control of one-fourth of the American capacity for slaughtering beef.

While ranchers have been tallying losses, JBS has been celebrating gains — revenues of $18 billion between July and September, which represented an increase of 32% compared with the same quarter in 2020.

In past decades, when beef prices rose, so would payments to cattle ranchers, who claimed over half of what consumers paid for meat. But that relationship began to break down in 2015. Last year, cattle ranchers received only 37 cents on every dollar spent on beef, according to federal data.

“You’re having consumers exploited on one end of the supply chain, cattle producers exploited on the other,” said Bill Bullard who heads an advocacy group, the Ranchers-Cattlemen Action Legal Fund.

“The meatpackers are making all-time record profits.”

His organization is a plaintiff in a class-action lawsuit that accuses meatpackers of manipulating prices by sharply reducing their purchases of cattle at so-called sale barns — open marketplaces where animals are inspected and purchased on the spot, with the prices disclosed publicly.

Instead, the packers now overwhelmingly rely on private contracts with feed lots. Those contracts provide the feed lots with certainty that the packers will buy their animals. In exchange, the feed lots must lock into a price structure that tracks those in public auctions, where buyers are scarce.

According to industry experts, this system allows packers to lock up the overwhelming supply of cattle at prices they impose, under terms hidden from public view. Given the market dominance of the four largest packers in their regions, feed lots lack alternative places to sell their animals once they reach slaughtering weight.

“There’s no competition,” said Ty Thompson, an auctioneer at the public auction yards in Billings, Mont., who also operates his own feed lots. “We have so much supply and so little capacity, that there’s no negotiation whatsoever.”

What gets lost

Ever since the Reagan administration, the federal government has taken a lax approach to antitrust enforcement, investing in the popular notion that when large and efficient companies are permitted to amass greater scale, consumers benefit.

That notion may be up for readjustment.

The Biden administration and members of Congress are pressing to diminish the dominance of the meatpackers as inflation concerns intensify.

The Federal Trade Commission last month opened an inquiry into how anti-competitive practices by major companies have contributed to supply chain problems.

“The meat price increases we are seeing are not just the natural consequences of supply and demand,” senior White House economists recently declared. “They are also the result of corporate decisions to take advantage of their market power in an uncompetitive market, to the detriment of consumers, farmers and ranchers, and our economy.”

Last year, as the pandemic began, the Charter family recognized a full-on market failure.

“You could see a cow across the road, and you couldn’t find ground beef in Billings, Montana,” said Mr. Charter’s daughter, Annika Charter-Williams, 34.

As they arranged to sell about 120 head of cattle in March 2020, they reached out to a friend who owns a feed lot that sells animals to a JBS plant in Utah.

Mr. Charter was taken aback by the terms for the first load: The slaughterhouse demanded that he commit to delivering his cattle, with the price to be dictated by JBS.

His break-even point was $1.30 a pound. “Without any consulting or any dealing, they just decided that they were going to pay me $1 a pound,” he said.

His daughter took the disaster as the impetus for creativity. She engaged a small, local slaughterhouse to process some of their remaining animals. Then she sold the beef directly to consumers, marketing it on social media.

This resonated as a triumph — the successful sidestepping of the packers.

It was also not enough.

“It looks like we’re going to have to liquidate almost all the cattle,” Mr. Charter said.

When family ranches like his disappear, he added, so do the values that have governed their operations for generations — a commitment to caring for land and producing quality beef, rather than catering exclusively to the bottom line.

“People shouldn’t be worried about us, because we’re kind of quaint, and it’s nice to have the cowboys out there,” Mr. Charter said. “We need a food system that serves everyone, and not just a handful of companies.”

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